The 60-Day option includes the full SwagLaunch system. You get the 4-week foundation, then continue into the advanced execution layers that help brands improve creative output, install cleaner signals, build retargeting logic, protect scaling decisions, and create a weekly operator rhythm.
Weeks 1-4: Foundation, Math, Funnel Structure, Copy, Creative, and Launch Setup
Build the customer, offer, positioning, KPI, funnel, account structure, copy, creative, and campaign foundation covered in the 30-Day option.
Week 5: Video Creative, Landing Pages, Offer Testing, Creative Diversification, and Creative Operating Systems
Build video ads that convert, improve landing page flow, create no-discount offers, test offer stacks, use curiosity hooks, understand Andromeda, diversify creative, and manage a creative portfolio.
Week 6: Pixel, Conversions API, Signal Hygiene, Retargeting, Attribution, and Scale Protection
Install the technical decision layer: Pixel and CAPI signal stack, event hygiene, retargeting through signals, attribution discipline, reporting calm, and budget increase protection.
Week 7: Starting Signals, Discovery Testing, Promotion Paths, Capacity Scaling, Creative Inventory, and Operator Review
Build starting signal pods, validate signals without guessing, scale winning signals, control macro spend, prevent creative burnout, stabilize the system, and run a weekly operator review.
Week 8: Graduation, Pre-Launch Checklist, Maintenance, Rules, Creative Portfolio Scaling, and Post-Purchase Growth
Finalize the system with automated rules, campaign cleanup, maintenance, a 30-day growth plan, creative portfolio scaling, and post-purchase revenue expansion.